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High-End Fashion, On a Budget

Everlane wants to reinvent retail.

Might sound complicated, but is actually far simpler than you’d think.  The basic business model involves cutting out all the middle men.  Everlane goes straight to the companies that manufacture your favorite designer clothing, produce high-quality basics like carry-all bags and wear-with-everything shirts, and sell nothing for more than $100.  The company is entirely web-based, allowing Everlane to drastically reduce the notorious 8 percent retail markup that has you paying way too much for products you love. So sign up now, invite a friend or seven, and start shopping.

In New York? From June 28 to July 1, stop by 65 Prince Street in SoHo for Everlane’s “Not a Retail Shop” pop-up store and see some of the goods for yourself.

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  1. […] news: We’re giving away an Everlane tee shirt (pictured above) to one lucky follower… We like the Deep V!  Simply choose one of […]



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